Designed to fatten, not to live
A macro-chicken is not the chicken we used to know. It is an animal genetically redesigned to grow four times faster than 70 years ago, to the point where its own body cannot sustain itself. In just 38 to 42 days —before completing its development— it is already heavy enough to go to the slaughterhouse. Its bones break. Its heart fails. Its legs cannot bear its own weight.
This campaign was born from an undercover investigation into farms in Spain and the European Union. What our cameras recorded is not the exception: it is the system. Every year, more than 810 million of these birds are raised and slaughtered in Spain under conditions that science defines as systematic suffering. The future of chicken welfare depends on legislative changes and public pressure.